THIS year as the King James Bible enters its 400th year, three well-known Bible brands have got together to offer a more modern version of the Book to believers all over the world. Only, the version will have to be downloaded via the Internet.
The three popular brands YouVersion’s Bible App, Biblica and Zondervan come together to offer 1 million free downloads of the New International Version (NIV) Bible beginning Feb 12.
Chip Brown, senior vice president and publisher at Zondervan, was quoted as saying as follows in Charisma: “The NIV continues in the tradition of the King James Version by bringing God’s unchanging Word into the language of the people. Our goal at Zondervan is to see ‘more people engaging the Bible more’, and YouVersion’s Bible App helps accomplish this purpose. It is an outstanding resource available on nearly every mobile device on the market, and that makes accessing God’s Word as easy as making a phone call.”
Since Feb 12, the popular NIV has been made available for download through the Bible App for 400 hours.
Once the version is downloaded, users can access the NIV anytime, anywhere whether he is connected to the Internet or not. The free downloads will end at noon EST on March 1.
According to Charisma, users logged 4.3 billion minutes reading the Bible in 2010 with the Bible App and are currently on track to log 1 billion minutes in the first 50 days of 2011. As of the beginning of January 2011, the Bible App had been installed on slightly more than 13 million unique devices. On Jan. 19, the YouVersion Bible App was listed by Apple as one of the all-time top apps for both iPad and iPhone.
